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Nike’s shocking decision opened the door for Tennessee Volunteers' blockbuster Adidas deal
That’s the reality behind the Volunteers’ upcoming apparel switch from the Swoosh to Adidas' three stripes, according to longtime Tennessee insider Wes Rucker. After 12 years with Nike, Tennessee’s contract gave the brand the right to counter any competing offer — and they didn’t.
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Tennessee's groundbreaking Adidas deal a game-changer for college sports in NIL era
Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.
Nike has once again partnered with the NCAA to create the "Nike Zoom Pegasus 41 Collection," featuring many of the top programs in the country.
The new Tennessee Volunteers Nike running shoe is available at Fanatics for $154.99. These shoes sell out every single year, so act quickly and get your new pair of Tennessee sneakers before ...
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