Basketball fans are convinced Chicago Bulls legend Michael Jordan "scammed" NBC. After NBC secured media rights for the NBA, ...

The hype didn’t fade slowly; it stalled in real time. Midway through the 2025–26 NBA season, one of NBC’s most talked-about ...

When Michael Jordan was announced as NBC's basketball analyst, fans were overjoyed at the prospect of regular insight from ...

Mike Tirico shares NBC’s approach to covering Michael Jordan, offering insight into the network’s strategy for the legend’s ...

The return of the NBA on NBC has been widely met with appreciation by most basketball fans. The “Roundball Rock” theme and ...

NBC announcer Mike Tirico confirmed in a recent interview what many NBA fans already expected: Michael Jordan's role as a "special contributor" this ...

The ethereal holograms, crunching sound effects and archival footage were really cool. The real thing was way moreso.