In China’s campaign to win over hearts and minds worldwide, its latest weapon is a fanged, bunny-eared, arguably quite ugly ...

As Chinese companies ponder how best to market their products internationally, the example set by Pop Mart - the Beijing-based brand behind the viral Labubu toy - has been praised by the country's ...

Labubu is a sharp-fanged but cute little monster often sold as a plush clip-on charm for handbags. He has attracted ...

Sales are surging for Pop Mart’s popular toy, which has gained fans thanks to its design and clever marketing.

LABUBU, the mischievous, wide-eyed creature from Chinese toymaker Pop Mart, has become a cultural sensation. Posts flooded ...

Wang Ning, the founder and CEO of Pop Mart International Group, has become one of China’s top ten richest individuals, ...

Today, Labubu has transcended its niche status as a collector's item in Asia, and gained a devoted global fan base. It is not ...

There's a new craze in town and everyone, including celebrities, are jumping on the bandwagon. Do you have a Labubu yet?

Labubu’s global popularity highlights how brands today use a mix of artificial scarcity, influencer-driven social media ...

"Blind box" toymaker Pop Mart, which has seen frenzied sales worldwide for products related to its ugly-cute Labubu character ...

Even after snagging their target figures, collectors often get hooked on "completing a set," a compulsion that keeps them coming back. As tech media outlet Guokr.com notes, assembling a full ...