The company announced it was cracking down on spam content that was crowding out authentic creators and “hurting” the Facebook experience.

If every time you log onto Facebook, you're bombarded with spam, you aren't alone: Meta said so itself.

Too much spammy content is crowding out authentic creators and hurting the Facebook experience, so we’re taking action. Accounts gaming distribution and engagement or flooding Feed with spammy content will see less views and monetization, and we’re investing more in efforts to combat impersonation.