As Sydney Sweeney’s American Eagle ads stir backlash, Beyonce turns heads in Levi’s denim with blonde glam and jeweled jeans.

Sydney Sweeney's American Eagle ad, featuring denim looks, sparked controversy over its tagline, deemed by some as promoting eugenics. Now, Beyoncé's past Levi's campaign resurfaced, drawing comparisons due to similar denim styles and poses.

A Levi’s spokesperson declined to comment Wednesday about the cultural debate that has developed from its new ads with Beyoncé, and American Eagle’s new campaign with Sweeney. Media requests to AEO and its outside public relations firm Shadow were not acknowledged.