This year also brings a shiny new shopping feature: “Today’s Big Deals”—a daily, themed drop of limited-time offers from top brands like Samsung, Kiehl’s, and Levi’s, launching at midnight and available while supplies last.

These are the absolute best Amazon Prime Day deals worth your money from Apple, Dyson, Olaplex Bissell, Kindle, iRobot and more — updated live.

Prime Day is nearly as good of a time to buy a robot vacuum on sale as Black Friday. It's the first big sale event of the year for many 2025 robot vacuums that just came out in the spring after being announced at CES — most of them were far too fresh to go on sale for Amazon's Big Spring Sale in March.