Sha'Carri Richardson highlighted Nike's \"So Win\" campaign's significant impact on women's sports, noting it brought much-needed investment and respect ...

The Advertising Standards Authority (ASA) said all three brands failed to provide evidence to support claims made ...

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

"A large majority of viewers are very attuned to Super Bowl ads. They want the ads to be funny, prefer to see ads for the ...

The Women's Tennis Association announces a long-term partnership with Mercedes-Benz that has the potential to be the largest ...

NCAA vice president JoAn Scott is part of IndyStar's project "Only woman in the room:" How Indy became top city in nation for ...

The brand is focusing more on entertainment than transactional elements to stand out from other QSR messaging emphasizing ...

A’ja Wilson stood atop the WNBA again, winning an unprecedented fourth MVP as her Las Vegas Aces earned a third championship ...

Mondays are hard, but none are worse than the day after the Super Bowl. For its third consecutive Big Game campaign, Coors ...

LSU Athletics and Nike have announced an extension to their five-decade-long partnership through 2036, Director of Athletics ...

Ohio State athletic director Ross Bjork breaks down the business of Buckeye football, NIL and revenue sharing, AI in college sports, and more.