The NHL team in Salt Lake City is now known as the Utah Mammoth. Owners Ryan and Ashley Smith unveiled the franchise’s ...

There was a lot of public relations speak when the Utah Hockey Club unveiled its new nickname, branding and logo to the Utah ...

The Utah Mammoth has unveiled a strong new logo and identity, representing strength and embracing Utah's Ice Age history. The post Where Does Utah’s New Mammoth Logo Rank In The NHL? appeared first on ...

The group threw around a number of branding ideas that would make the Delta Center a must-visit building: tusk-shaped novelty ...

After more than a year of being named the Utah Hockey Club, the newest franchise in the NHL has officially been named the ...

After countless surveys, fan votes and over a year of legal battles and deliberation, Utah's NHL franchise has landed on the ...

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo.

Ryan and Ashley Smith and Gary Bettman spoke at Delta Center following the Utah Mammoth name reveal. Here's what they said.

With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...

I make it known that although Mammoth was the winner, and rightfully so, Utah’s Hockey team had a chance to be named any of ...

After 13 months of brainstorming and planning, the identity-less Utah Hockey Club has officially landed on its new name: the ...

The Utah Hockey Club is no more. Going forward, Utah will have a new name for its NHL franchise, the Mammoth. The club made ...