According to NHL.com, Utah’s new primary logo, the “Mountain Mammoth,” includes the snow-capped Wasatch Mountains on the ...

The group threw around a number of branding ideas that would make the Delta Center a must-visit building: tusk-shaped novelty ...

The new name for Utah’s NHL team, which completed its inaugural season after emerging from the ashes of the Arizona Coyotes, ...

Utah Mammoth, the new brand identity, is the most recent celebration in a strong first year for the organization ...

There was a lot of public relations speak when the Utah Hockey Club unveiled its new nickname, branding and logo to the Utah ...

Minutes after Utah Mammoth was announced as the brand identity for Utah’s NHL team, a handful of the team’s most loyal fans received a direct message: “We want to invite you to get closer to the ...

After a mammoth undertaking of buying an NHL team, moving players, coaches and a full staff more than 600 miles and getting ...

Back in November, president of hockey operations Chris Armstrong told the media that they wanted the new jerseys to continue representing Utah while the team is on the road. He also noted how strong ...

Credit: Utah Mammoth Over the last few months, NHL's Utah Hockey Club has run multiple surveys asking fans for input on its permanent brand identity. After almost a million votes, the team has ...

The Utah Mammoth has unveiled a strong new logo and identity, representing strength and embracing Utah's Ice Age history. The ...

We’ve had a branding problem for a long time.” Smith said there’s a good synergy and collaboration between the Mammoth and Jazz. Smith, Hardy and Lauri Markkanen were at a Utah Hockey Club ...

This graphic provided by the Smith Entertainment Group shows the new logo and branding for Utah’s NHL hockey club, now called the Utah Mammoth. (Smith Entertainment Group via AP) After a mammoth ...