With an eye toward making video ads more actionable, Google unveiled a new mobile-first ad format for YouTube dubbed Trueview for action. The format displays a tailored call-to-action during and after ...
Google Ads is sunsetting the YouTube call-to-action overlay in January 2019 and introducing a new CTA extension in its place. The new CTA extension for video ads can be applied to TrueView in-stream ...
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