All businesses have the same basic aims: to attract, convert and retain consumers. For online businesses (and increasingly ...

Social media marketing connects businesses with billions of users through platforms like Facebook, Instagram, TikTok and ...

New research finds that social media is the number one source for holiday gift inspiration for Gen Z and Millennials73% of ...

Australia will ban under-16 access to major social media platforms, driving new age checks and affecting youth-focused ...

Luckily, Inc.’s annual Power Partners list highlights the best-in-class companies that focus on advertising and marketing so ...

It’s clear that social media and digital communications are increasingly important in marketing farm produce and services in ...

Hepmil’s irreverent content in Southeast Asia has built a cult-like following among young, digitally savvy consumers in the region of 675 million people. The acquisition would mark one of the biggest ...

GambleAware has called on the government to introduce new laws for marketing gambling online, saying current measures are outdated.

The spread of dubious headlines on social media isn't just a right-wing thing - it's a social media thing, according to new research from ...

Social media strategies that tap into human nature can lead to long-term business success, but which psychological drivers ...

While the medium may seem like an obvious play for B2C brands, B2B marketers also benefit from it. Not only can OOH capture ...

Picture this: A Gen Z foodie in Brooklyn walks into a buzzy new pasta spot. They didn't read about it in The New York Times ...