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This article is authored by Anushree Poddar, programme director, PGP Sustainability & Business Management, Masters’ Union.

Contribution profit per booking rises 30% to $12.94; contribution margin expands 800 basis points to 55% of revenue; net loss ...

Your institution does not have access to this book on JSTOR. Try searching on JSTOR for other items related to this book. https://doi.org/10.2307/j.ctv125jnfg.5 https ...