ISpot.tv has received Media Rating Council (MRC) accreditation for its ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks, per details shared ...

TV and video measurement company iSpot is launching "SAGE" -- an agentic AI platform --to accelerate brands' workflows for the measurement company’s vast creative, audience, and outcome data for ...

EDO, a data, measurement and analytics software company co-founded by actor Edward Norton, was ordered to pay $18.3 million to ad-measurement firm iSpot following a lawsuit by iSpot alleging EDO ...

Video ad measurement rivalry is so fierce, it’s spilling from the boardroom to the courtroom. Last week, a jury in California awarded $18.3 million to video measurement firm iSpot to resolve its ...

Roku is now the first major streaming publisher to use iSpot’s Outcomes at Scale product for the explicit intention of optimizing off outcomes. iSpot attribution powers Roku's optimization for better ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min She joins the company from ...

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KELLY O’BRIEN, WMUR NEWS NINE. AND ALSO TONIGHT A HUGE THANKS TO EVERYONE WHO HELPED TO MAKE THIS YEAR’S PACK A PACK A SMASHING SUCCESS. TODAY, VOLUNTEERS FILLED 4210 DONATED BACKPACKS WITH SCHOOL ...

iSpot, the cross-platform TV & video ad measurement company, has announced the appointment of Craig Ziegler as its new Chief Product Officer. Ziegler brings 25 years of product leadership experience ...

Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of the business of tracking TV audiences, according to a new audit by a ...

Fueling station-based video out-of-home advertising network GSTV this morning announced a deal making "alternative" ad currency provider iSpot its advertising audience and "outcomes" measurement ...