An AI-generated image of Kevin Durant promoting the Nike KD19 "Candy Apple" colorway went viral on social media.

Already among the longest-running partnerships in college sports, the extension of the all-sports apparel deal runs through ...

Long gone are the days that Jürgen Klopp practically had to beg for his very first endorsement deal as a coach — and he didn't even get paid for it. “As the coach of Mainz, nobody wanted to sign a ...

Lionel Messi earns $28.3 million in guaranteed compensation for the 2026 MLS season, making him by far the highest-paid ...

Every memorable ad I have ever been part of had one big swing that almost got cut. The original character. The practical stunt instead of the CGI version. The hand-built set. The song that costs real ...

The FIFA World Cup has long been one of marketing's biggest stages, but in 2026, brands are finding that a logo on a ...

Gary Lamar Townsend was one of three co-defendants charged in the 2024 killing of 37-year-old Andrew Gutzman at his South ...

Filipino sensation has been embraced by her nation yet her star power outweighs her career achievements … so far ...

80% of consumers say in-person events are the most trusted way to discover new products — and 85% are more likely to make a purchase after engaging with a brand in person.

One Royals draft pick has his own apparel brand. Another is a budding breakfast chef. And one has a talent for ... the ...

The mysterious entity tied to the scheme is masked by a string of state business filings and possibly fake names.

Bad strategies often arrive disguised as good marketing: agility, consumer centricity, creativity, or financial discipline.