Update: The three Pop-Tarts Bowl mascots have been announced. Follow updates from Miami vs. Iowa State to see which one goes in the toaster afterward. The big excitement at this year's Pop-Tarts Bowl ...

Last year Frosted Strawberry Pop-Tarts won the Edible Mascot competition at the Pop-Tarts Bowl. On Dec. 28, a discontinued ...

You probably do not remember who won the inaugural Pop-Tarts Bowl last year (Kansas State over NC State), but surely you remember the game's mascot sacrificing itself by jumping into a giant toaster ...

Following the success of its game day activation last year, Pop-Tarts will again feature an edible mascot at its eponymous college football bowl, per a press release. This time, one of three toaster ...

But there's a catch: we still don't know which one it is yet. The week before New Year’s Eve can be a strange limbo of sorts.

Pop-Tarts may not be renowned for being healthy, but there's no denying that these toaster pastries have a pretty firm grip on the breakfast market as a fun, near-instant way to start your day. Part ...