Nike's rise to sneaker dominance came in large part thanks to the company's marketing. More specifically, its vanguard ...

Sha'Carri Richardson highlighted Nike's "So Win" campaign's significant impact on women's sports, noting it brought much-needed investment and respect. The sprinter, featured in the historic Super ...

Sha'Carri Richardson recently opened up about the impact of Nike's 'So Win' campaign on women's sport. Richardson appeared in ...

The Women's Tennis Association announces a long-term partnership with Mercedes-Benz that has the potential to be the largest ...

A new sponsorship deal between the Women’s Tennis Association and car manufacturer Mercedes-Benz is set to break all records ...

Women’s sport isn’t a trend. It’s a long-overdue recognition of women’s performance, influence and impact in sports. Women’s sport has entered a breakout era: investment is rising, viewership is ...

LSU Athletics enters a new significant partnership, pair of stars on the gridiron ink massive deals.

As part of the changes, Chief Supply Chain Officer Venky Alagirisamy will become chief operating officer, and Nike’s four ...

Nike’s sweeping C-suite overhaul under its “Win Now” plan signals a bold reset. So, is the stock a buy, sell, or hold?

Right now, girls flag football is spreading like wildfire into American high schools, helped along by millions of dollars ...

The growth of women’s sports is often discussed in terms of the Q-rating of its transcendent personalities (i.e., WNBA stars ...

We should have followed that trend. Would have saved the B&T editorial team from punching extra holes in belts.