The Source

Wale and Nike Debut “Ice” GT Future Campaign Celebrating DMV Hoops Culture

Wale and Nike launch the GT Future “Ice” campaign honoring DMV basketball culture with a new ad, exclusive Foot Locker release, and community events.

LSU extends deal with Nike, creates first-of-its-kind NIL partnership with company

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...
On3 on MSN

LSU extends its partnership with Nike, leads NIL launch

LSU Athletics and Nike have announced an extension to their five-decade-long partnership through 2036, Director of Athletics ...

Nike Is Returning to Its Roots in College Sports

Nike’s rise to sneaker dominance came in large part thanks to the company’s marketing. More specifically, its vanguard ...
LSU Tigers Athletics

LSU Athletics Announces Long-Term Partnership Extension with Nike, Leads Nike’s Launch of Blue Ribbon Elite NIL Program

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...