This is the NBA on NBC. Those words, and the iconic sports theme playing in the background as they were said, have not been heard during the broadcast of an NBA game in over two decades. They make ...

This is the NBA on NBC. Those words, and the iconic sports theme playing in the background as they were said, have not been heard during the broadcast of an NBA game in over two decades. Stream ...

COLUMBUS, Ohio (WCMH) – “The NBA on NBC” ran for 12 seasons from 1990 to 2002, highlighted by two separate three-peats for the Chicago Bulls dynasty led by Michael Jordan. It was also an era notably ...

If you purchase a product or register for an account through one of the links on our site, we may receive compensation. Learn more > At long last, the NBA is returning to NBC. After 23 seasons away ...

Disney plans to hold three different events as part of its upfront sales process, guiding advertisers through its ad-tech, sports offerings and overall content slate as the company gears up to sell ...

NBC has added an Augmented Reality segment to its NBA Showtime studio show that is titled "Sandbox" with analysis that ...

When basketball great Reggie Miller thinks about NBC’s long history of televising NBA games starting in the 1990s, “my hands start to tremble,” he confides recently during a press conference. “As a ...

The Oklahoma City Thunder received their rings. The new-look Houston Rockets were in town. The NBA was back on NBC. Cue the music. Tuesday was a great night to be an NBA fan. Especially for people ...