Amazon's new Help Me Decide tool will show you a personalized recommendation for a particular category and list reasons why ...

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Help Me Decide is live in the US now and can be found in the Amazon app (iOS and Android) and mobile browser. If you tap ...

If wading through online reviews and trying to compare specifics between products gives you decision paralysis, Amazon has a new tool to help. Amazon has announced a new tool called "Help Me Decide" ...

Help Me Decide is the company's latest use of generative AI to improve the shopping experience. It follows additions like its Interests tool, which notifies you about new products ...

Amazon now has two Prime Day shopping events per year. Oct. 7 and 8 is Prime Big Deal Days, and we're answering common ...

It may be the season of chills and thrills, but this Halloween, consider gifting friends or family a Boo Basket filled with ...

Amazon keeps a permanent record of your purchases, making privacy a real concern for shared accounts. It's time to rethink ...

Help Me Decide expands Amazon’s suite of AI shopping tools, pairing you with the right product with the tap of a button.

Coastal Carolina University marketing researchers warn new trends in AI could lead to ChatGPT making purchases for a user without their prior approval.

Big Tech is set to spend $320 billion on capex, mainly for AI infrastructure like data centers.

With more than a decade of experience, Nelson covers Apple and Google and writes about iPhone and Android features, privacy and security settings, and more. However, after the dust settles and you've ...