The Umbrella Girls are launching a new energy drink targeting women. It’s part of the growing trend toward health - less ...
Big 12 Conference commissioner Brett Yormark announced the league and Monster Energy have entered a multi-year partnership.
Once the Fourth of July is in the rearview mirror people begin to realize that, hey, it’s not all that long until meaningful ...
Advertising has fully infiltrated college sports, with the Big 12 signing a major deal with Monster Energy that will lead to ...
A major conference in college athletics is selling naming rights to a prominent energy drink company.
CHIBA, Japan, July 3, 2026 /PRNewswire/ -- The world's biggest action sports spectacle returns to Japan! Monster Energy, the official energy drink partner of X Games, is ready to Unleash the Beast ...
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Big 12 becomes first conference to put sponsor logos on all teams' football, basketball jerseys
The Big 12 announced a multiyear deal with Monster Energy, becoming the first league to put co-branded logos on all of its ...
The Sports Advisors discuss whether the Big12 and KU properly priced their new sponsorship inventory, why the value of a ...
Big 12 schools including Kansas State will add Monster Energy patches to uniforms as part of a new branding deal.
Front Office Sports on MSN
Is Big 12’s $20M monster jersey patch deal too cheap?
The deal, heralded as the first of its kind, drew criticism.
Big 12 Commissioner Brett Yormark wanted to talk about the league’s upcoming season, not the Brendan Sorsby gambling saga at ...
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