Alcohol labels using artwork, imagery and symbols are designed to appeal to women. Here’s why that’s a problem.

Angry Birds arrived in the early days of the App Store when the concept of a mobile game with touch controls was new.

Crude oil directly impacts fuel prices and indirectly affects transportation, manufacturing, logistics, and food supply chains.

Thrive Market CMO Amina Pasha explains how easy filters, strict EU level ingredient bans, and AI built carts are quietly rewriting what “healthy” shopping means.

"at-above-post addthis_tool" data-url=" brands in the dairy alternatives category have shaped the conversation quite like Oatly. Founded in 1994 in Sweden, the oat drink pioneer has grown from a niche ...

Creative business coach Sean Low shares his thoughts on navigating projects where your principles are not aligned with your client’s.

As consumers become more alert to “inauthentic” activations, marketers are shifting their approach to influencer gifting and brand trips.

Pre-order MacBook Neo at Best Buy and score a $25 gift card. MacBook Neo: Design. From a hardware perspective, MacBook Neo is rock solid. It has the same build quali ...

McDonald’s, another brand synonymous with great marketing and advertising, primarily uses AI to improve internal efficiencies. Marketing chief Annabel Fribence told B&T that it is deployed as a ...

In an increasingly divisive atmosphere, some advocacy groups are looking to knee-cap companies they don't see eye-to-eye with politically. That affects multiple publicly traded stocks that are ...

Influencers are not only shaping what products consumers buy, they are shaping how our economy operates. For instance, one study found that 56% of Americans use social media as their primary tool to ...

Homeowners who avoid expensive mistakes usually do one thing differently, they research the company before they hire ...