Even thought cable networks tend to lose more viewers during commercial breaks than broadcasters, MTV and VH1 are using commercial minute ratings for upfront negotiations this year, reported The Wall ...

Back when MTV was great — and if I had a nickel for every time I've said that, I'd have at least 78 nickels — quirky and clever promo ads were almost as entertaining as the videos.

MTV will look to California when trying to determine what's on the minds of consumers when watching commercials. In its deal with TNS Media Research, which was made in February of this year, MTV will ...