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Here’s how to find a logo design partner—whether that’s a firm, freelancer, or software tool—and what you can expect from the process.

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It's hard to believe that we’re already more than halfway through 2023. As we try to wrap our brains around that fact, it’s important not to forget to look to the future. Specifically, the future of ...

Creating a logo for your business takes tremendous planning, research and thorough execution. Whether you are hiring a professional creative agency or you decide to do it yourself, I hope this article ...

How do you modernise the logo design for an institution that's all about the distant past? You might be tempted to go for minimalist abstraction and bold colours, but the Associat ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...