If you're in NYC this weekend, head to LEGO's free Star Wars SMART Play pop-up experience. You can also make and take a LEGO ...

However, now that I’ve played with the LEGO Smart Brick Luke Skywalker’s X-Wing kit in the comfort of my home, turning it ...

LEGO Smart Play with Electronic Smart Bricks and Minifigures! Star Wars Throne Room Duel and A-Wing, and Mos Eisley Cantina ...

Discover LEGO Smart Play — the innovative way to build, learn, and play! Endless creativity and fun for LEGO fans of all ages ...

The result was the M2x2, a case that takes its inspiration from both Lego’s classic console brick and the original Apple Macintosh. It’s 3D printed with a filament that’s an absolute dead ringer for ...

The SMART brick is also compatible with all LEGO bricks, even ones outside the sets offered during this launch. Of course you ...

There comes a time in everyone’s life when you no longer play with LEGO, but build with LEGO. It’s something you may not ...

For example, pop the Smart Brick in the new Darth Vader toy, and you’ll hear his famous voice during battles. Move the Smart ...

Two months after debuting at the Consumer Electronics Show, Lego's new Smart Play technology is out in the wild. Lego's first ...

Families at Target's North Druid Hills store stepped into a life-size LEGO Star Wars adventure Sunday as the LEGO Group ...

Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader toy industry.

Fresh off another strong year, even mighty Lego isn't immune to the ripple effects of the US war on Iran — most notably oil prices, a key input for producing iconic Lego bricks. "We consider that an ...