Next up in the trend of cross-pollination is the Air Jordan 4 RM "Reverse Mocha," which has been given the nickname because of its resemblance to Travis Scott's Air Jordan 1 Low c ...

Atlanta-based boutique A Ma Maniére is set to collaborate on an upcoming Air Jordan 4 design in the "Dark Mocha" hue. Read ...

Subsequent collaborations elevated the Air Jordan 4’s cultural significance. Travis Scott’s University Blue iteration and Virgil Abloh’s deconstructed Off-White version demonstrated the ...

The post HBCU bands go viral in response to Travis Scott’s Coachella invite appeared first on HBCU Gameday.

After slyly hinting at a new project over the weekend, Travis Scott debuted “4×4” at the College Football Playoff National Championship. Scott rapped on the roof of Atlanta’s Mercedes Benz ...

Air Jordan 4 said to be tied to Mother’s Day isn’t the only women’s-exclusive version of the sneaker on the horizon. Newly leaked information from @zsneakerheadz describes a new “Cozy Girl” Air Jordan ...

Travis Scott has delivered the video to his new track “4×4.” In the video, Travis pulls two roles: evoking presidential treatment as he has Secret Service and also the hardcore champion ...