Meta Platforms, the parent company of Facebook, Instagram, and WhatsApp, is gearing up to hand advertisers a fully automated, AI-powered advertising engine by the end of next year. The new suite of ...

If you've been using Meta AI in Facebook, Instagram, WhatsApp, or Messenger, you might want to stop. Starting later this year ...

So, you’ve launched your ad campaign. You’ve set up your targeting, written some punchy copy, picked a catchy image or maybe a video and hit "go." A few days pass, then a week, and you’re left ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

Oct. 1 (UPI) --Social media giant Meta said Wednesday that user interactions with its AI assistant will soon help generate ads and other social media content for profiles on its Facebook and Instagram ...

Scam ads on Facebook have evolved beyond the days of misspelled headlines and sketchy product photos. Today, many are powered by artificial intelligence, fueled by deepfake technology and distributed ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

You might have heard the famous maxim that “if something is free, you’re the product.” The freemium world of apps and social media have made it nearly indisputable, heralding a previously unimaginable ...

Subscriptions for user opting not to see personalised ads on its platforms will start from £2.99 a month for UK users.