AI is a powerful brainstorming tool when used correctly. Here's how to write better prompts and refine ideas more effectively ...

The machine was never the threat. Handing it the thinking is. Aim it at what students care about, and they can make what we ...

A massive new study comparing more than 100,000 people with today’s most advanced AI systems delivers a surprising result: generative AI can now beat the average human on certain creativity tests.

Canterbury School of Architecture clearly has ambitions to continue producing critical contributions to the practice of ...

The owner of pet nutrition brands including Whiskas, Pedigree and IAMS has introduced a new model of brand building, ...

The 74 reports on 11 AI prompts that can assist teachers in streamlining tasks and enhancing creativity, helping to improve ...

The cult favourite Swiss brand is built on inventive ideas and a healthy dose of Dada-esque humour. To find out more about why its marketing has never missed, we talk to creative director, Thomas ...

Amid these developments, some artists in Hollywood are finding the job more and more unsustainable. A few of the ones I spoke ...

This column was initially all about a guy who confounded AI by feeding it an audio file of some farts (what he called a song) ...

Grumpy’s Cafe in Cleveland, Ohio is exactly that kind of place, and it’s been hiding in plain sight this whole time. Here’s ...

Practice may do more than make perfect. Researchers found that extensive training physically reorganizes the brain, allowing ...

We’re often encouraged to think outside the box and bring innovative solutions to the table. But many organizations are set ...