Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...

Bethany Lunt has joined as marketing manager after five years of working for agencies, latterly at Leeds PR agency Yasper.

Davido recently proved why he is one of Nigeria’s most influential artists, going out of his way to secure an endorsement ...

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Award-winning integrated marketing agency Carswell Gould has expanded its specialist team with the appointment of ...

CRC Credit Bureau Limited, Nigeria’s leading credit information solutions provider, has appointed Olawuyi Awofisayo, ANIPR, ...

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

A security breach at the a16z-backed startup Doublespeed has exposed a massive phone farm used to flood TikTok with ...

Learn how Chris Degnan and Denise Persson built Snowflake’s powerful go-to-market engine through aligned sales and marketing, ...

Before it fired three people, administrators scrambled to manage demands from the public and politicians, according to ...

Running a mortgage company, turns out, isn’t free, and lenders are trying to cut costs and increase efficiency everywhere.

It takes a special kind of company to wait until the week before Christmas to make their layoffs, but welcome to the ...