Having been privy to the lead management processes of hundreds of B2B organizations of every stripe, I would estimate that at least half have internal demand funnel (AKA waterfall) stages that combine ...

The modern B2B buyer's journey is fraught with poorly performing sites, ill-planned user experiences, and half-baked solutions. A whopping 97 percent of B2B buyers report experiencing a pain point ...

Mastering the sales funnel is integral for any B2B organization. But the B2B buyer landscape is changing, and closing leads is becoming harder, with less than half of forecasted B2B sales being ...

The historic marketing funnel, developed in the 2010s, no longer reflects modern B2B buying behavior. This traditional approach treats buyers as leads to be captured. Yet today’s actual buyer adoption ...

CX has become the battleground for earning today’s business. To deliver a better experience companies need to know everything they can about their customers. This article is part 3 of a 4-part article ...

Customer journey mapping has been a hot topic for some time. Trying to understand how the customer interacts with the brand or company—the touchpoints—can ideally help marketers better understand ...

PPC is often thought of as a lower-funnel channel, used to “close the sale” after a prospect has been warmed up with content elsewhere. But PPC can fit anywhere in the buyer journey, especially with ...

Demonstrating ROI of your content marketing is critical not just to justify your existing budget, but also to understand how you can optimize your efforts. This article is the final installment of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I’ve been a marketing funnel advocate ever since HubSpot’s founder coined the term “inbound ...

Most of the content we interact with online is intended to make us take an action, such as following a link, upvoting a post, downloading a study, signing up for a trial, etc. However, those who ...

Learn which types of content to create for your buyers when they are Top of Funnel, Middle of Funnel, and Bottom of Funnel. When we are planning a content strategy, we invariably start thinking about ...