TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves ...

Master Instagram and TikTok to skyrocket your online sales. Learn proven strategies that convert followers into paying ...

By making the most of Mikayla Nogueira's more than 16 million followers, POV Beauty exceeded all expectations on launch day.

Social media influencers acting as cultural translators are shaping what flavors break through in food and beverage – ...

With the launch of TikTok Shop last year paving the way to sales growth for many brands, the platform’s click-to-buy feature isn’t for every brand. Instead, many of the top-performing ...

“Brands recognize that TikTok Shop offers a high return on ... an infrastructure designed for discoverability. At its heart, TikTok is still an entertainment platform – users come to the ...

TikTok is a highly influential social media platform that is invaluable for trends and information sourcing. It might not have the direct conversion of other platforms, but most brands should ...

Despite data privacy controversies in North America, TikTok’s unparalleled ability to engage users across all demographics makes it an essential platform for brands aiming for growth and ...

In this climate, it’s easy for even a well-meaning brand to get bruised. But restaurants have to go where their audience is. And according to an MGH survey, 53% of millennial TikTok users have ...

“And then also the potential and opportunities they can find uploading on TikTok. The discoverability and ability to reach large audiences early which people can find as a brand new uploade ...