OMD UAE’s Terry Mo explores how a smart GEO strategy can turn GenAI platforms into a brand’s loudest advocates.

Traditional search rewarded the brands that could win the click. In an AI-first environment, your goal is to earn a place in ...

Unprecedented AI developments dominated this year, as investors poured millions into both AI-powered and human-centric tools ...

The industry body’s latest report outlines the cultural, technological and media shifts set to shape Australian marketing in ...

Girl power, sport as an advertising platform, the influencer-led rise of hybrid storytelling and AI as a workplace necessity are the key trends set to dominate the media and marketing landscape next ...

A key TikTok e-commerce product leader stepped away in a restructuring that impacted the company's global product and data ...