This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Cécred, the hair care brand founded by Beyoncé Knowles ...
Beyoncé has revealed she will be launching a hair care line on February 20. The 29-time Grammy winner made the announcement on Instagram, posting a cryptic video featuring apparent home movie footage ...
Cécred, the hair care brand founded by Beyoncé Knowles-Carter, is launching its first brand campaign from Wieden+Kennedy. “The campaign revolves around a documentary-style film that details the hair ...
After making top records and selling out tours, award-winning superstar Beyoncé is now venturing into a new sector: the hair care business. The Grammy winner’s hair care line CÉCRED has finally made ...
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I used Beyoncé’s Cécred products on my curly, heat-damaged hair — here are my honest thoughts
When Beyoncé teased a new beauty brand, it was pure pandemonium online. When that was later revealed to be a haircare collection, the reception was overjoyed yet mixed. While some were banking on a ...
Cécred, the hair care brand founded by Beyoncé Knowles-Carter, on Monday launched its first-ever brand campaign, per details shared with sister publication Marketing Dive. The campaign revolves around ...
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