Rising television ad costs are leading brands to use six-second spots, prompting questions about the sustainability of ...

The opening scene of Jeep’s AI-generated commercial may look real to some and uncanny to others. Regardless, it has generated ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

Apple's marketing strategy is a top-notch case study in every business studies institute. Let's learn all about it here.

Too often movie trailers are just a mini-version of the film, giving everything important away, but the ones on this list ...

Real-time measurement is key when proving how marketing is actually driving results for stakeholders and patients.

Campaign Middle East speaks to industry leaders about how sports marketing has evolved to a reflect of culture, community and ...

In a freewheeling BestMediaInfo podcast, the Perfetti Van Melle India Marketing Director calls for sharper brand-linked ...

At e4m NewsNext Summit 2025, DS Group’s Rajeev Jain makes a compelling case for television, large screens, and the growing promise of Connected TV ...

"Love Actually" is an example of a cultural phenomenon that many people in the UK share nostalgic feelings towards, which ...

Dentsu’s 2025 Media Trends report says media is fast becoming 100% addressable, shoppable and accountable, and warns brands ...

Insane year-on-year growth might sound like the prognosis on one of B&T's bunions. But this story is about the TV market.