The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is ...

Nike's rise to sneaker dominance came in large part thanks to the company's marketing. More specifically, its vanguard advertising around athletes themselves. Now the brand is moving back towards that ...

The Tigers are loading up across the board.

The NBA and Nike will host the third edition of the Elite Youth Basketball League Scholastic Showcase in Las Vegas as part of ...

LSU Athletics enters a new significant partnership, pair of stars on the gridiron ink massive deals.

AKRON, Ohio — Despite the blizzard outside, St. Vincent-St. Mary started hot at home Sunday, jumping out to an early advantage and never looking back in a dominant 68–32 win over Richmond Heights at ...

Nike have dipped into basketball royalty to lace the beautiful game with a little Mamba Mentality, unveiling a killer ...

The No. 21/21 Ohio State women's basketball team (9-1, 1-0 B1G) beat Toledo (3-5) in Sunday's Nike x Lego game by an 85-60 margin.

NCAA vice president JoAn Scott is part of IndyStar's project "Only woman in the room:" How Indy became top city in nation for ...

Michael Jordan's autographed, game-worn Nike Air Ships sold for $698,500 at a Sotheby's auction on Thursday. The white and ...

Sotheby's latest auction bridged eras of greatness, headlined by Jordan's rookie shoes and memorabilia from Kobe Bryant's ...

LSU has extended its partnership with Nike through 2036, including a brand-new NIL program that involves select LSU athletes.