There are some B2C strategies that B2B businesses can benefit by using; but, overall, B2C and B2B companies still often use different marketing techniques. Yet those worlds may be converging, ...

Content marketing is probably one of the most effective strategies for marketers today. Some 88% of B2B marketers use content marketing for their marketing efforts, as do 76% of B2C marketers, ...

With AI now the norm, B2B marketers reveal how it’s reshaping agency spend, expectations and the future of client–agency ...

At Michigan State University, Certified Athletic Trainer Alexander Dailey, MEd, AT, ATC, has built his career around making a ...

Our vision is for VTEX to be the backbone of a fully connected commerce ecosystem. VTEX is unique because we provide a ...

In fintech, influencer marketing looks very different from lifestyle-heavy B2C campaigns. For B2B fintech companies, working ...

PERF READ THE FULL PERF RESEARCH REPORT In Q3 2025, Perfect Corp. (NYSE:PERF) generated record revenues of $18.7 million, up 15.7% from $16.1 million in the same quarter last year. Again, most of the ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Enterprises can no longer let customer service be an afterthought. Better use of data and AI can improve after-sales ...

Adobe has launched a new service offering businesses the chance to train customized and bespoke AI models on their own ...

As reported by our fund administrator, the Master Account, in which I am personally invested alongside SMA clients, returned ...

VTEX demonstrates strengthened growth prospects with rapid international expansion. Click here to see why the stock is a Buy.