So many B2B email marketing campaigns to cold prospects are doomed to failure from the beginning – simply because they are not properly planned or costed. Perhaps because email campaigns are low-cost ...

Key insights for B2B marketing, sales, & product leaders in 2026: AI risks, content shifts, influencer budgets, and ...

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

Let’s level-set for a second: Marketers are overwhelmed and burnt out, and the last thing they want is more work on their plates. As industries across the board dive head-first into 2024 planning, ...

When B2B marketing leaders start their annual planning, they often lack some critical input. That keeps their plans from being as effective as they could be — and often, it means that marketing ...

The 12th Annual Strategy & Planning Series (SPS) four sessions on demand to help you plan creating a new hybrid workplace in ...

Are you too busy getting the data right for today’s campaign to worry about next month or even next year? It’s understandable given the increasing pressure on marketers to improve ROI. However, ...

Achieving aggressive, business-to-business (B2B) sales growth is now easier than ever, starting with a holistic strategic marketing plan United States, 9th Sep 2024 – Innovaxis, a leading B2B ...

While the medium may seem like an obvious play for B2C brands, B2B marketers also benefit from it. Not only can OOH capture ...

Spotify knows exactly who it's speaking to. "Tunetorials" was designed for marketers who value originality and curiosity. It ...

New press release marketing service delivers national media exposure, SEO value, and 50% off through December 31, 2025.Detroit, MI, Nov. 11, 2025 (GLOBE NEWSWIRE) -- SmartFinds Marketing, a leading U.

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...