Apple's revenue and EPS exceeded estimates, but iPhone revenue and China sales missed expectations. Tim Cook talked AI and ...

Apple Maps is set to introduce paid advertising, raising questions about how sponsored results might influence visibility, ...

Since macOS 15.4 and iOS 18.4, Apple Intelligence has been an integral part of the operating system and also of Apple Mail, ...

Mark Gurman reports Apple Maps will soon feature integrated ads, allowing businesses to pay for prominent search placement.

The company’s product launches are theatrical events and its billboard and TV campaigns iconic, but Apple’s deeper marketing ...

Those who use Apple Maps might see advertising in the app as early as next year, according to a report from Bloomberg's Power On newsletter. The newsletter's author, Mark Gurman, previously reported ...

If Apple goes the advertising route, it'll be with subtle paid promotions in the same vein that Google already uses with its ...

With over 2.3 billion active devices and more than one billion paid subscriptions, Apple now makes over $100 billion annually ...

Apple is considering bringing advertising to Apple Maps search beginning in 2026, according to the Power On newsletter from ...

Apple ( NASDAQ: AAPL) ( AAPL:CA) is developing a new vapor chamber cooling system for an upcoming iPad Pro, targeting a ...

According to Bloomberg's Mark Gurman, Apple has been exploring the idea of adding more advertising to iOS for several years, ...