MILAN, July 17 (Reuters) - Italy's competition authority said on Friday it had fined six companies around €2.5 million ($2.9 ...
Italy's Competition Authority (AGCM) said Friday it had fined six companies a total of 2.5 million euros ($2.86 million) for ambush marketing during the Milan-Cortina Olympics. "The fined companies ...
Italy’s competition authority, the AGCM, has officially concluded a series of investigations launched earlier this year, ...
The Department of Trade, Industry and Competition says the measure is aimed at preventing ambush marketing and protecting ...
Reviving a character he shelved after 2002, Cohen turns a Centre Court cameo into the first public beat of a film shot entirely in secret ...
Warhammer 40,000. It definitely looks like the spectacle-filled revitalization that the real-time strategy game series has ...
For a team that’s so obsessed with public relations, it’s ironic. But the Giants have a marketing issue.
Ambush marketing — i.e., associating one’s brand with a high-profile event without being a formal sponsor — carries ...
Distracting people's attention has become a central feature of the World Cup, with sponsors and nations trying to convince people that they are something they are not ...
Nike, Adidas, Home Depot, and FIFA itself offer a powerful reminder: marketing success depends on far more than how much you spend.