MILAN, July 17 (Reuters) - Italy's competition authority said on Friday it had fined six companies around €2.5 million ($2.9 ...

Italy's Competition Authority (AGCM) said Friday it had fined six companies a total of 2.5 million euros ($2.86 million) for ambush marketing during the Milan-Cortina Olympics. "The fined companies ...

The FIFA World Cup 2026 represents the most commercially significant edition of the tournament to date. With 48 national teams competing across 104 matches host ...

Italy’s competition authority, the AGCM, has officially concluded a series of investigations launched earlier this year, ...

The company is embracing a long-running joke among customers—and turning it into a massive marketing campaign.

Ambush marketing — i.e., associating one’s brand with a high-profile event without being a formal sponsor — carries ...

The Department of Trade, Industry and Competition says the measure is aimed at preventing ambush marketing and protecting ...

Samsung has teased at the next generation of its Flip and Fold phones ahead of its mid-year Unpacked product launch, with a ...

When we try to suppress something, we often make it more visible - and Fifa is living that in real time with its sponsors.

Distracting people's attention has become a central feature of the World Cup, with sponsors and nations trying to convince people that they are something they are not ...

Nike, Adidas, Home Depot, and FIFA itself offer a powerful reminder: marketing success depends on far more than how much you spend.

While official FIFA World Cup sponsorships cost millions, Nike and Apple have masterfully captured attention without paying rights fees. Nike's 'Risk Everything' campaign in 2014 leveraged speed and ...