Shopify reports influencer marketing is booming, yet consumer fatigue rises. Brands should focus on nano/micro-influencers, ...

When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

Prahlad Kakkar recently opened up about a Pepsi ad, where just a glimpse of Aishwarya Rai sent viewers into a frenzy and ...

Neutrogena has recalled select makeup remover wipes after detecting the rare bacterium Pluralibacter gergoviae, which is ...

Pamela Anderson stars in a new skincare ad shot in her garden, which sees her tending to her plants while makeup-free and ...

The ad is still live… Women make up a large part of the gaming masses, 48% according to a recent analysis, and Razer is a ...

According to The Information, the San Francisco-based AI giant is considering showing targeted ads to users. Citing an ...

With the film’s second act on the horizon—and the holidays fast approaching—these bewitching beauty drops double as perfect ...

Branded patches from Rhode, Dior Beauty, and Starface point to logomania as the next big beauty frontier. But why are we so willing to wear brand logos on our face?

Less than two weeks from Election Day, a potentially decisive edge in California's fight over new U.S. House districts has ...

Small business selling party supplies and costumes have had to mark up their products to remain competitive. Will that scare ...

Nearly 24% of a California city's general fund comes from payments made by a refinery. That's according to a response to a ...