But now, more than 20 years later, Shutterstock is attempting to transform into a creative company that can also produce advertisements, generate AI content, and train large language models. To clue ...

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It aims to use Shutterstock's video data to "try out new approaches that will improve the performance of EXPRESS-2, and increase the realism and expressiveness of our AI generated avatars ...

[Image: courtesy Shutterstock] Doubling down on generative AI. Alongside the rebrand, Shutterstock is reinforcing its commitment to GenAI with a new “Generative AI Pro” tier built for businesses.