As Prime Video is leveraging AI to optimize its overall streaming experience and create new advertising opportunities for ...

From language dubbing to live recaps, here are some of the ways audiences can expect to have a run-in with AI on Prime Video ...

Amazon Prime Day isn’t just a shopping event but a snapshot of global trade dynamics, cutting-edge technology, and clever ...

But with this announcement, it seems like Prime Video is putting an extra AI spin on things — which isn’t very surprising given the hype surrounding the tech and Amazon’s own efforts to ...

A star-studded pitch to advertisers. Amazon’s Upfront event was loaded with stars showcasing new projects for Prime Video. That included appearances by Michael B. Jordan, discussing a new Creed ...

Amazon execs at the event noted that its Prime Video service now has a global audience of more than 300 million, up from 275 million a year ago, and that engagement also increased 40% over the ...

BoA analysts suggest the longer shopping event reflects improvements in Amazon's robotics, AI, and inventory placement ...

While some stakeholders say Amazon Prime Video Ads can boost relatable communication and foster brand affinity with a suite ...

The third format, dubbed “call to action,” includes interactive elements, such as “subscribe now” and “book an appointment,” which can be useful for brands that also offer services they don’t sell on ...

At Cannes Lions, Ad Age Studio 30 explores how Amazon Ads is using AI and video generation to help brands scale creative and ...