M&S turned around its summer fashion failings thanks to strong insights and a determination to make sure its team was singing ...
As Channel 4’s CMO, responsible for Marketing, Brand, Creative, Media & Communications, Katie’s work has been recognised at Cannes, British Arrows and D&AD. She previously worked in the advertising ...
Dan joined Santander in 2006 from global management consultancy Accenture. Dan directs the brand & marketing strategy and has overseen significant milestones in the establishment of the bank, since ...
With twenty years of B2B Marketing experience, he’s led teams across a variety of sectors and segments, including Scoro, Automation Anywhere and KPMG Small Business Accounting. Most recently, his ...
Silos threaten the cross-functional connectivity brands need to thrive in today’s fragmented world and seeing artificial intelligence as the answer is a risk.
As McDonald’s launches collectible game Cards, which sees the return of Ronald McDonald, it hopes to maximise use of its distinctive assets.
As regulations and technology within Formula 1 evolve, so is its approach to brand building through partnerships, social media and content ventures.
M&S turned around its summer fashion failings thanks to strong insights and a determination to make sure its team was singing ...
Gaming is increasingly competing with social media for people’s attention. According to Dentsu’s Ready Player Brand report, ...
IAB UK has confirmed it won’t be excluding Meta from its membership, despite its removal from IAB Sweden last week. The Swedish trade body removed Meta on 11 March, suggesting it has not done enough ...
Facebook, Instagram, Roblox, Snapchat, TikTok and YouTube must inform the regulator on actions they will take to “better ...
The funnel and the waterfall can be useful tools, but B2B marketers need to move away from these frameworks if they are to ...
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