ISBA and IMTB are joining forces to develop a framework for influencer marketing measurement, as the partners promote creator ...

In the first of a new series on leadership, the Secret Marketer argues that this solitude shouldn’t be viewed as a punishment ...

ISBA and IMTB are joining forces to develop a framework for influencer marketing measurement, as the partners promote creator transparency and effectiveness.

Nathan Ansell will take over from Andria Vidler in spring 2027, and joins the AA Council from July as president elect.

Premiumisation has been, for many years now, a cornerstone of Diageo’s strategy. However, under new leadership the business is looking to invest in its competitiveness in a bid to reach “all consumers ...

Consumers still trust search engines more than AI assistants. More than three quarters (77%) of online searchers say they ...

Two of marketing’s greatest authorities join the latest episode of The Marketing Week Podcast.

For the next edition of our Under The Spotlight series, profiling the great and good of marketing, L’Oréal’s Asmita Dubey ...

From M&M’s brand character getting its ad banned to a fully AI-run marketing team experiment, it’s been a busy week. Here is ...

We are still very much in the dark when it comes to understanding who is behind the work and if progress is being made from a ...

The yellow M&M character was found to be representative of a specific “less healthy” product, and therefore in breach of ...

While sponsorship might seem an “obvious” way to meet people where they are, striking the right balance between entertainment ...