Career Development - Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent research.

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

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Marketers know the importance of heuristics marketing in targeting their customers. Examine how you can take advantage of heuristics in your marketing campaigns.

Market Research - Leading and misleading questions always yield questionable data, based on which you are highly likely to report findings that can misguide stakeholders. Moreover, decisions they make ...

Word-of-Mouth - If you think about it, social is word-of-mouth. Except now it's digital, which means it has a whole new set of properties.

Firms spend 23 hours writing a request for proposal (RFP) response and involve 9 people in the process, on average, research finds. See more study findings.

Social Media Marketing - This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal ...

Do LinkedIn posts with links, or those without links, garner more engagement? To find out, Social Insider and Lightspan Digital analyzed engagement (likes, comments, and shares) on 86,504 LinkedIn ...

If you don't know, the rare corpse flower allegedly smells like it sounds. The gardens had a big hole cut in the back so they could pollinate it with another flower from Minnesota, so its smell was on ...

Learn how to remove internal messaging bottlenecks, clarify your value proposition, and position complex B2B products for ...

Expert marketing advice on Taglines/Names: Name for private dog club newsletter posted by Anonymous, question 27784.