Catch up on select AI news and developments from the past week or so: ChatGPT in-chat apps bring brands directly into AI conversations. OpenAI has launched in-chat apps for brands like Spotify, Zillow ...

The CEO tends to be the oldest and longest-tenured member of a large company's C-level executive team, according to recent research from Korn Ferry. The report was based on an analysis conducted in ...

Artificial Intelligence - Most marketers believe younger consumers have a positive perception of AI-generated ads — but most ...

Artificial Intelligence - Catch up on select AI news and developments since Friday, February 27. Stay in the know.

Discover how B2B brands can build awareness today through AI-optimized content; trusted practitioners; and transparent, authentic engagement that drives relevance over reach.

Branding - Tesla saw the biggest decline in brand value between 2025 and 2026, losing $15 billion in value year-over-year, according to recent research.

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

Catch up on select AI news and developments from the past week or so: OpenAI says ChatGPT ads will start testing soon for free users. OpenAI says it will begin testing ads for ChatGPT users who do not ...

For two decades, B2B marketing has optimized around predictable gatekeepers: search engines, social platforms, and professional networks. We built entire playbooks around ranking higher, nurturing ...

Catch up on select AI news and developments from the past week or so: Google launches open protocols that let AI agents shop across platforms. Google announced the Universal Commerce Protocol (UCP) ...

Discover how AI, interoperable tools, and view-through attribution are reshaping B2B marketing. Learn how marketers will drive measurable results, optimize campaigns, and prove value in 2026.

Catch up on select AI news and developments from the past week or so: Google launches Gemini 3 and bakes it into search from Day One. Google has unveiled Gemini 3 and immediately wired it into its ...