Contextually intelligent platform Silverpush is launching its 'Trend Intelligence Platform', a new contextual intelligence ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

KFC Singapore has kicked off Chinese New Year 2026 with a character-led social campaign, anchoring its festive push on Lady Huat, a fiery on-screen mystic designed to turn product consumption into ...

Coca‑Cola has unveiled the first phase of its global campaign for the FIFA World Cup 2026, inviting fans to ride football’s ...

From Singapore to the States, leaders are facing growing consequences for personal misconduct, and social media is amplifying ...

Generative AI is quickly reshaping the way advertising creative is developed. According to a new report from ...

From Singapore to the States, leaders are facing growing consequences for personal misconduct, and social media is amplifying ...

Singapore-based integrated communications agency PRecious Communications has appointed industry veteran Ng Chip Keng (pictured) as senior vice president to lead its corporate and financial practice.

Singapore Airlines has emerged as the strongest brand in Singapore, topping YouGov’s "2026 Best brand rankings" with an overall Index score of 57.6, according to the latest data from YouGov BrandIndex ...

When the FIFA World Cup Trophy Tour by Coca-Cola arrived in Malaysia this January, it was never going to be a quiet stopover.

As marketers enter 2026, the landscape continues to shift at a breakneck pace. Technology is fragmenting the ways consumers ...