Indigenous Tourism Ontario (ITO) and Destination Ontario teamed up with Canadian meal delivery service Goodfood to launch a limited-edition meal kit with the aim of bringing an authentic and ...

Rogers rebalances its media strategy, traditional channels lose ground, and a Canadian-owned social platform looks to ...

Sportsnet to air seven-episode original Blue Jays series As the Toronto Blue Jays celebrate their 50th season, Sportsnet is ...

The latest AdEase ranking shows a broader range of advertisers shaping activity, as health, personal care and CPG brands join ...

The insurer found a way to join the conversation without competing in the crowded market for major event advertising.

The broadcaster says a nationwide review of its audio business found declining audience and revenue trends, prompting changes ...

The telecom and media company has agreed to acquire Kilmer Sports' remaining 25% stake in Maple Leaf Sports & Entertainment.

The brand is using OOH, social, influencers and limited-edition packaging to build fan engagement around Canada’s first WNBA ...

The content licensing agreement adds the French-language publisher's reporting to the company's media monitoring platforms.

The new platform is rejecting surveillance advertising while pitching brands on privacy, verified users and healthier online ...

The adtech company is launching its first connected TV campaign to position itself as a trusted partner for marketers ...

The solution brings together customer insights, targeting and measurement as brands seek clearer links between media activity ...