OpenAI's latest product is a web browser with agentic and commerce possibilities, but brands don't know how it will transform ...

Procter & Gamble Chief Brand Officer Marc Pritchard is stepping down as chair of the Assocation of National Advertiser after ...

The cowboy-flavored “This Ain’t Our First Rodeo” campaign mixes swagger with promises of network transparency and trust.

The first sentence is a critical creative tool that grabs attention, sets the tone and signals humanity, especially compared with AI-generated blandness.

Brands must deliver affordability, cultural fluency and strong aesthetics without relying on past loyalties or empty values.

The Brazilian-born creative aims to boost creative strategy, unify talent and drive innovation across the Americas at the ...

Cranston plays “Cranpus” in Piggyback’s “Just Add Cran, Beware of Cranpus” campaign, reimagining cranberries as irresistible ...

All the Best People Are Dogs” keeps the brand’s irreverent humor alive, now with more fur—and a new GPS tracking device.

The trend began with singer Sophia James posting seven videos on her TikTok to see which one got the most reach.

FDA crackdown on pharma ads threatens $24 billion in media spending, including a quarter of TV news budgets, but health care agencies might benefit.

In Innocean’s first campaign for the brand, every NEFT post will shout in celebration of International Caps Lock Day.

Early Warning Services CMO Andrea Gilman joins the Marketer's Brief podcast to talk about how she's altered Zelle's messaging ...