Chipotle announced Tuesday that it will open a virtual location on Roblox later this week, where fans can get a code for a real-life free burrito.

Chipotle Mexican Grill is going back into the metaverse to give away free burritos with a new Burrito Builder game on Roblox for National Burrito Day.

Roblox offers a potentially more engaging experience than past campaigns, with a prize-filled maze and opportunities to wear virtual, Chipotle-themed costumes like Chip Bag Ghost, Burrito Mummy, Spicy ...

Just over one year ago (in October 2021), the multinational restaurant giant made its debut with the launch of the Chipotle Boorito Maze – a Halloween-themed virtual restaurant – on Roblox.

Chipotle Mexican Grill is going back into the metaverse to give away free burritos with a new Burrito Builder game on Roblox for National Burrito Day.

Chipotle Burrito Builder, launching on National Burrito Day, April 7, is a new simulation experience that will challenge Roblox players to roll burritos in the metaverse to earn Burrito Bucks, the ...

’93 to the Metaverse: Chipotle’s Second Custom Experience on Roblox With the launch of Chipotle Burrito Builder, Chipotle is introducing its second custom experience on Roblox and a modular world ...

The Boorito Maze will also let users dress their Roblox avatars up in Halloween costumes and offer other virtual items for those who want to stay in the holiday spirit.

The Chipotle Burrito Builder is the second Roblox experience for the fast-casual chain after the Chipotle Boorito Maze in October 2021. This game will be based in the 90s when the Chipotle burrito ...

The Boorito Maze will also let users dress their Roblox avatars up in Halloween costumes and offer other virtual items for those who want to stay in the holiday spirit.

The Boorito Maze will also let users dress their Roblox avatars up in Halloween costumes and offer other virtual items for those who want to stay in the holiday spirit.